About us

  • SORTED was founded in 2004 by brother and sister team Annabel Moorsom and Ben Arnold.
  • We originally set up SORTED Life to provide a practical yet pampering solution to manage busy lives.
  • By 2006 we had developed a reputation within the industry as a source of professional and discreet PAs and began to place permanent staff through our Agency.
  • Requests from SORTED Life clients and PAs alike, lead us to develop the Private Staff arm of the business, sourcing household staff and applying our hight standards.
  • Our work developed globally and we provide our services internationally, with especially in the US, the UAE and Europe.
  • With our PA resources, we also source the perfect people for project work, such as relocations, event management or press junkets.

We are not the biggest, but we aim to be the best


Ben Arnold
Ben was self-employed working internationally as a fashion model through Models One for 12 years travelling between London, Paris, Milan and New York. When away on assignments, Ben maintained his busy lifestyle, managing his own properties, co-ordinating private business affairs and keeping his own home in order. Ben has used his own experiences to develop the service provided by SORTED.  ben@sorted-pa.com

Annabel Moorsom
Annabel honed her organisational skills over 20 years in the music, travel and event management industries. Her care and attention to the needs of VIPs and her resourcefulness for problem solving have developed over the years while her contacts are invaluable to the service provided by SORTED. Annabel was President of the Association of Celebrity Assistants for a two year tenure from 2006 – 2008.  annabel@sorted-pa.com

Heather Darnell – Financial Director
Heather has over 15 years experience in Finance, Operations and Administration and has been the Financial Director of SORTED since 2006. Her responsibilities include the management of all the company business accounts and responses to clients’ financial enquiries.  heather@sorted-pa.com

Sheena Mackichan – PA Consultant
Sheena has years of PA recruitment under her designer belt and joined SORTED in 2012.  She started her career in fashion and media and having gained valuable industry experience  in 2006 she set up her own boutique recruitment consultancy specialising in high-end PA’s.  She has extensive knowledge of  and connections to the fashion, media, music and finance sectors.  sheena@sorted-pa.com

Izzy Boland- Private Staff Consultant
Izzy joined SORTED in 2013 to recruit for senior household staff including House/Estate Managers, Chefs, Chauffeurs and Butlers.  Originally from a luxury travel background, she was responsible for hiring and managing private staff, Izzy then spent 3 years as Senior Recruitment Consultant at Anderson Hoare, before setting up her own boutique agency after the birth of her son.  izzy@sorted-pa.com

Fleur Koster – SORTED Life Manager
Fleur worked as a freelance PA and Lifestyle Manager for several SORTED clients before joining us on a permanent basis at the beginning of 2012.  A true multi-tasker, she knows how to keep hundreds of plates spinning while juggling and over the years she has developed an impressive Black Book of invaluable contacts.

Joe Swan – Office Assistant
Joe is our invaluable assistant and the organisational hub of the office.  joe@sorted-pa.com

Roger Aiken – Relocations
Roger consults on and manages relocations for SORTED, picking the best suppliers to suit businesses or individuals, nationally or internationally.  He’s particularly good at sorting specialists shippers for fine art and unusual objects and has managed many high profile moves.  roger@sorted-pa.com

Helena Boxer – Personal Shopper
Helena cut her teeth at Browns and Harvey Nichols before founding Quintessentially Bespoke.  She joined SORTED in 2009 as our in-house Personal Shopper, fulfilling client requests for those elusive must-haves and she remains undefeated!  helena@sorted-pa.com

Meredith O’Shaugnessy – Nightlife Consultant
Meredith O’Shaugnessy built up experience working at Quintessentially, then freelance.  Being a lady in the know, she can gain access for Friends of SORTED and all registered PAs to VIP access to tables in nightclubs and restaurants that NEVER have availability.  Meredith is the perfect person to sort out any celebration or event and is full of innovative ideas.  meredith@sorted-pa.com

Julian Lonergan – Art Consultant
Julian joined as our in-house Art Consultant in 2010, advising clients on acquisitions and investment opportunities. With strong relationships with galleries, artists’ studios and publishers, he’s able to directly source work by leading artists, acquiring at below market prices. He also manages commissions and arranges studio visits.


The PA Team
SORTED manages an extraordinary team of experienced freelance PAs who take immense pride in their work. Our PAs benefit from the back-up of the SORTED office and access to our contacts, errand staff and general know-how. PAs work as part of a team, ensuring their work loads are never unmanageable. For additional back-up, they can communicate with other SORTED PAs through our exclusive PA Network, giving them their own personal concierge service staffed by the best in the business – themselves!


Active members of the Association of Celebrity Assistants (UK)
Active members of the Association of Celebrity Personal Assistants (LA)
Members of the Recruitment and Employment Confederation (UK)
On the Steering Committee of Family Office Recruitment (UK)
Supporters of War Child


Print or download copies of the following documents.

An Introduction to SORTED

International Private Staff
UK PA Support for Brits Abroad
Client Testimonials

Code of Professional Practice